Contractor's Edge. News
Your Monthly Guide to SEO Success & Online Rankings
July-2025
Consistency is King: Why NAP Accuracy Fuels Your Ranking
Your success depends on customers—and Google—finding the right information about you every time. Inconsistent Name, Address, or Phone (NAP) details confuse searchers and cost you leads. By fixing errors and keeping every directory listing accurate, you show professionalism and build confidence. The reward: better rankings and more calls.
Follow-Up: 5 Steps to NAP Accuracy
1. Audit your NAP on major directories (Yelp, Angi, BBB, Facebook).
2. Standardize formatting (e.g., always use “Street,” not “St.”).
3. Correct old addresses or numbers everywhere they appear.
4. Claim and verify all existing profiles before competitors do.
5. Build a “master NAP file” to ensure future consistency.
Contractor Marketing Review - Featured Business Analysis
This month, we're covering practical ways to boost your GBP ranking and connect with high-intent customers right when they're searching. From smarter review strategies to adding fresh content, small updates can deliver big results.
To make it real, we're selecting one contractor for a free GBP audit. We'll share what's working, what's missing, and how to generate more calls directly from search. Each contractor we feature is listed as the top listing in the map pack on that specific day, though positions will change depending on your location relative to the business. Want in? Hit apply to be considered!
This Month's Review:
Simi Valley Emergency Plumbing
Website: SimiValleyEmergencyPlumbing.com
GBP: Simi Valley Emergency Plumbing -
Emergency & Repair Services
Audit Opportunity:
Simi Valley Emergency Plumbing scored 58% overall in their online presence audit, with an average Google search rank of 1.22 out of 20. That means there average rank, over most of Simi Valley is just below first place. While their Google Business Profile is fully optimized, they lack accurate business listings (82% inaccurate), are missing key web tech tools (0% tech stack presence), and have low review engagement (only 6% replies). Despite strong SEO (97%) and website performance (95%), they don’t use a chat widget, or Google Ads, which limits lead generation. Improvements in tech stack, listings, review engagement and local backlinks could significantly increase leads and customer trust. Want us to feature your business next? Click here to apply.
Not interested in joining our Volunteer Contractor Services Audit Series? No problem! If you’d still like value, we can send you a Free Scan Analysis Report showing your business’s reach and visibility. Just let me know, and I’ll email it straight to your inbox.
Closing Note
Our goal is to help you get found online, attract more leads, and grow your business. Whether you join the Audit Series or grab your free Scan Analysis Report, we’re here to help every step of the way.
Here’s to more leads,
Bob Clark
P.S. Want us to feature your business next? Click here to apply.
P.S.S. If you prefer, our team can manages your Google Business Profile, improves reviews, and drives Map Pack rankings while you focus on customers.
Contractor’s Edge Newsletter Team